Fun Nike was selected as one of the top ten brands made in Henan
Recently, the reporter was informed at the 2017 (sixth) Henan Industry Agglomeration Summit Forum that the first batch of "Henan Brand Plan" selected by Henan Daily Newspaper Group and Henan Excellent Quality Brand Research Institute was freshly released. Ten brands including “2017 Henan Top Ten Brands” and Wanxi Pharmaceutical were awarded “2017 Henan Top Ten Most Innovative Brands”.
On May 10 this year, it was established as the "China Brand Day" by the State Council. This is the first major development strategy formally proposed by the State Council at the national level. Bigger and stronger Chinese brands are the only way to enhance the international competitiveness of Chinese enterprises and also accelerate The important connotation and meaning of the supply-side structural reform. The establishment of "China Brand Day" will not only further polish Chinese brands, but also help more Chinese enterprises to participate in the action of creating Chinese brands and realize the overall leap of Chinese brand strength.
It is precisely based on vigorously promoting the construction of independent brands and improving the influence and awareness of Henan ’s independent brands. Henan Daily and Henan Provincial Excellent Brand Research Institute jointly launched the “Henan Brand Plan” this year.
According to Xiao Jianzhong, the general planner of the event and deputy editor-in-chief of Henan Daily Newspaper Group, Henan Daily, as the provincial party newspaper, supports and assists the development of Henan's backbone enterprises. It is a responsibility and an obligation. Henan Daily will take a variety of ways to help companies build their brands. The first is to strengthen publicity, innovate and use multiple forms of publicity, and expand corporate influence. The second is to introduce professional teams to strengthen counseling on brand promotion and core competitiveness cultivation. The third is to give brand evaluation, relying on the rigorous standards of professional teams, to give a quantifiable index evaluation on the value of each brand, to determine the brand's pros and cons in all aspects.
Zhao Zhizheng, Counselor of the Provincial Government and Dean of Henan Provincial Excellent Quality Brand Research Institute, introduced that the "Henan Brand Plan" is a protracted battle and a tough battle. For enterprises included in the "Henan Brand Plan", Henan Provincial Quality Brand Research Institute The agency integrates expert resources, media resources, channel resources, platform resources and other resources to serve the brand's construction and development. The first is to give play to the advantages of its strong expert team, to explore the successful ways and methods of brand building for enterprises, to introduce the brand cultivation management system as a whole, and to further enhance the brand awareness, reputation and market competitiveness of Henan. The second is to enhance the brand value, create a well-known and competitive brand, promote the transformation of products to brands, and evaluate the brand value of corporate brands, product brands, independent innovation brands, and regional brands. The third is to graft high-quality resources, cooperate with all parties, strengthen the development momentum, and improve the comprehensive soft power of enterprises through the services of the three core projects of "brand cultivation, quality management and technological innovation".
It is understood that the "Henan Brand Plan" aims to cultivate, shape, and disseminate a group of "Henan Business Cards" that can represent Henan in China and even global business competition, and realize the brand concept of "High Quality Henan, Beautiful Henan, and Hometown Henan", so that Manufacturing is moving towards intelligent manufacturing, and then to "creation", so that Henan Creation becomes a well-known brand. The "Henan Brand Plan" is not as an honor, but rather as a test. For enterprises that have experienced major quality accidents during the cultivation period and major changes in their operations, the organizer may cancel their "Henan Brand Plan Enterprises" "title.
2017 First Henan Independent Brand-Top Ten Brands Made in Henan,
Top 10 most innovative brands in Henan
I. Top Ten Brands Made in Henan in 2017
Yutong——Henan Yutong Group
Shuangrui--No. 725 Research Institute of CSSC
Zhongyuan Internal Distribution-Henan Zhongyuan Internal Distribution Co., Ltd.
Weihua——Weihua Group Co., Ltd.
Senyuan——Henan Senyuan Electric Co., Ltd.
Daxin Integrated Kitchen——Henan Daxin Integrated Kitchen Science & Trade Co., Ltd.
Haima Motor—— Haima Automobile Sales Co., Ltd.
Xiji Elevator——Xiji Schindler (Xuchang) Elevator Co., Ltd.
FUNEK-FUNEK Superhard Materials Co., Ltd.
Credit Shop Old Wine——Henan Credit Shop Old Wine Co., Ltd.
Top 10 Most Innovative Brands of 2017
Wanxi——Zhongjing Wanxi Pharmaceutical Co., Ltd.
Rebecca-Henan Rebecca Hair Products Co., Ltd.
Du Kang——Luoyang Du Kang Holding Co., Ltd.
Kaixue——Zhengzhou Kaixue Cold Chain Co., Ltd.
Baiquan-Henan Baiquan Pharmaceutical Co., Ltd.
Xi Shilan-Xi Shilan (Nanyang) Pharmaceutical Co., Ltd.
Sifang Pharmaceutical-Henan Sifang Pharmaceutical Group Co., Ltd.
Wanjiang——Henan Wanjiang New Energy Group Co., Ltd.
Junyuan Organic Vegetables——Xinzheng Junyuan Ecological Agricultural Technology Co., Ltd.
Homeopathy——Luoyang Shunshi Pharmaceutical Co., Ltd.
III. Henan Medical System Brand Medical Units in 2017
First Affiliated Hospital of Zhengzhou University
Henan Cancer Hospital
Zhengzhou Cardiovascular Hospital
The Second Affiliated Hospital of Xinxiang Medical College
Zhengzhou Traditional Chinese Medicine Bone Trauma Hospital